I’m an e-commerce CRO specialist and a technical web analyst with a decade of web-dev experience working on projects of all sizes. I fully believe keeping things simple and following best practices is the way to go, especially in the long run.

I’m also a proud e-resident of Estonia and co-host of the No Hacks Show podcast.

Currently, the kind of work I find most interesting is e-commerce conversion rate optimization, performance optimizations and technical SEO. If this is something I can help you with, send me an email to sani@nohacks.show and let’s make something happen.

Work experience

  • Host at nohacks.show, February 2021 - present
  • Growth strategist at Maksimer AS, September 2023 – present
  • Founder, website optimization consultant at No Hacks Marketing OÜ, January 2021 - August 2023
  • E-commerce CRO specialist, web analyst at Maksimer AS, March 2018 – December 2020
  • Klarna integrations developer at Krokedil Produktionsbyrå AB, November 2014 – March 2018
  • CTO at Alpha Brand Media (Search Engine Journal), May 2013 – April 2015
  • WordPress developer at ThematoSoup, January 2011 – August 2014
  • Freelance WordPress developer, February 2009 – April 2013


  • CXL Institute Conversion Optimization Minidegree
  • Advanced Google Analytics (Google Analytics Academy)
  • Google Analytics for Power Users (Google)
  • Introduction to Google Data Studio (Google)

Conference talks

Open-source contributions

  • WordPress 4.0, 4.1, 4.2, 5.3, 6.1
  • Part of WordCamp Portugal 2024 organizing team