I'm a Portugal-based digital optimisation specialist with more than 15 years' experience making the web faster, clearer and more profitable.

What I Do for Clients

• CRO Sprints – short, focused projects that reveal why visitors leave, test improvements, and keep what works.
• AI Workflow Pilots – small experiments that turn repetitive chores into automated steps with tools like ChatGPT, giving your team more time for work only humans can do.

Brands I've Worked With

Instacart · Search Engine Journal · Klarna

What I'm Building Now

• Podpacer – an AI assistant that tightens podcast episodes and production flow.
• Coheseo – a checker that keeps ads and landing pages aligned.
• No Hacks Podcast – weekly conversations about building a better web, on air since 2021.

Community

WordPress core contributor and part of the WordCamp Porto 2024 organising team.

How I Work

I keep things simple: remove friction, measure what happens, and repeat. Whether it's shaving milliseconds off load time or removing a manual step from a workflow, the aim is always a smoother experience that earns more revenue.

Curious whether a CRO Sprint or an AI Workflow Exploration could help you?

See my services →