About
As a seasoned web optimization specialist, I bring over a decade of expertise to the digital landscape. My experience spans a diverse range of projects, and my core focus areas include:
- Performance optimization: Enhancing website speed and efficiency
- Technical SEO: Improving search engine visibility and rankings
- Conversion Rate Optimization (CRO): Maximizing user engagement, conversions and life-time value
If you want to make your website better, whether by boosting your site’s speed, climbing the search rankings, or increasing your conversion rates, I offer the expertise and dedication to help you achieve your goals. Let’s collaborate to unlock your website’s full potential and drive your online success.
I believe keeping things simple is the way to go, especially in the long run.
I also host the No Hacks Podcast.
The best way to get in touch is LinkedIn.
Work Experience
Current
- Co-founder at Web Performance Tools, Inc. (building Podpacer and Coheseo)
- Fractional Chief Growth Officer at FOSH, April 2024 - present
- Host at No Hacks Podcast, February 2021 - present
Previous
- Growth strategist at Maksimer AS, September 2023 – March 2024
- Website optimization consultant at Instacart (contract), February 2021 - February 2022
- Founder, website optimization consultant at No Hacks Marketing OÜ, January 2021 - August 2023
- E-commerce CRO specialist, web analyst at Maksimer AS, March 2018 – December 2020
- Klarna integrations developer at Krokedil Produktionsbyrå AB, November 2014 – March 2018
- CTO at Alpha Brand Media (Search Engine Journal), May 2013 – April 2015
- WordPress developer at ThematoSoup, January 2011 – August 2014
- Freelance WordPress developer, February 2009 – April 2013
Certificates
- CXL Institute Conversion Optimization Minidegree
- Advanced Google Analytics (Google Analytics Academy)
- Google Analytics for Power Users (Google)
- Introduction to Google Data Studio (Google)
Public Appearances
- WordCamp Lisbon 2023 - Front-end Performance and WordPress
- WordCamp Netherlands 2023 - Start Optimizing
Open Source Contributions
- WordPress 4.0, 4.1, 4.2, 5.3, 6.1
- Part of WordCamp Porto 2024 organizing team