Web Performance Tools, Inc.
2024–Present
Co-founder
I'm Slobodan "Sani" Manić, a digital optimisation specialist with 15+ years of experience making the web faster, clearer, and more profitable. I lead focused website optimisation sprints that uncover what’s blocking conversions and test fixes that deliver real results.
I'm currently building tools like Podpacer, an AI assistant that helps tighten podcast production, and Coheseo, which keeps ads and landing pages aligned. Since 2021, I've also been hosting the No Hacks podcast, a weekly show about better online experiences.
After all these years building and optimising websites, my approach stays simple: remove friction, measure results, and repeat what works.
I also run. A lot.
2024–Present
Co-founder
2024–Present
E-commerce CRO Specialist
2021–Present
Host
2023–2024
Growth Strategist
2018–2020
E-commerce CRO Strategist
2014–2018
Klarna Integration Specialist
2013–2015
CTO
2009–2013
Web Developer
Interested in working with me on a web optimisation project? Let's talk.