I'm Slobodan "Sani" Manić - former CTO of Search Engine Journal, author of the Machine-First Architecture framework, CXL-certified CRO professional, and five-time WordPress core contributor. For 15 years I have focused on one question: how do you build a website that works better for everyone and everything that uses it?

That used to mean speed and usability for humans. Now it also means structured language for AI. ChatGPT, Perplexity, Google AI Overviews, and Claude research products, compare options, and complete transactions on behalf of users. When a site loads slowly, hides critical data behind JavaScript, or buries answers in unstructured prose, those agents misread it or skip it - and large language models only select around 380 words from any given page when deciding what to cite.

Machine-First Architecture is the methodology I authored to address that. It treats Identity, Structure, Content, and Interaction as four interlocking pillars rather than a checklist of SEO tactics. Every project I run is grounded in it.

What I can help you with:

• Machine-First technical audits - every page template, component, and asset measured against Core Web Vitals, WCAG 2.2 AA, JSON-LD validity, server-side rendering, and AI extractability. Every defect documented, every defect resolved.
• Implementation and technical oversight - I either ship the fixes directly or review every change your team makes until the site passes every audit.
• Continuous monitoring - regressions in performance, accessibility, or structured data caught before users or AI agents notice.

Since 2021 I have hosted the No Hacks podcast, a weekly show about optimising the web for AI agents. The show explores what it takes to make websites visible and usable to ChatGPT, Claude, Perplexity, and Google AI Overviews. Because your next million visitors won't be human.

Outside of work, I run - a lot. It keeps my head clear and the ideas moving.