Web Performance Tools, Inc.
2024–Present
Co-founder
I'm Slobodan "Sani" Manić. For more than 15 years I’ve worked on one thing: making websites run better. Faster pages, clearer content, higher conversions. The method is straightforward: find friction, fix it, measure, repeat.
I use the very same approach when I design and improve AI systems and workflows.
What I can help you with:
Since 2021 I’ve hosted the No Hacks podcast, a weekly conversation about building sound, user-friendly digital products.
Outside of work, I also run, a lot. It keeps my head clear and the ideas moving.
2024–Present
Co-founder
2024–Present
E-commerce CRO Specialist
2021–Present
Host
2023–2024
Growth Strategist
2018–2020
E-commerce CRO Strategist
2014–2018
Klarna Integration Specialist
2013–2015
CTO
2009–2013
Web Developer
Interested in working with me on a web optimisation or AI adoption project?