Web Performance Tools, Inc.
2024–Present
Co-founder
I'm Slobodan "Sani" Manić. For 15 years, I've focused on one thing: making websites work better for everyone and everything that uses them.
That used to mean speed and usability for humans. Now it also means clarity for AI. Agents like ChatGPT, Perplexity, and autonomous browsing tools are researching, comparing, and taking action on behalf of users. If your site confuses them - unclear structure, missing semantics, ambiguous navigation - they'll struggle to complete tasks or recommend you at all.
I bridge both worlds. I make sites fast and intuitive for people, and clear and navigable for the AI agents working alongside them.
What I can help you with:
Since 2021, I've hosted the No Hacks podcast, where I interview industry leaders about building better digital products. It's become a go-to resource for practitioners who want practical insights, not theory.
Outside of work, I also run, a lot. It keeps my head clear and the ideas moving.

2024–Present
Co-founder
2021–Present
Host
2023–2024
Growth Strategist
2018–2020
E-commerce CRO Strategist
2014–2018
Klarna Integration Specialist
2013–2015
CTO
2009–2013
Web Developer
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