About - Slobodan Manić

I'm Slobodan "Sani" Manić. For 15 years, I've focused on one thing: making websites work better for everyone and everything that uses them.

That used to mean speed and usability for humans. Now it also means clarity for AI. Agents like ChatGPT, Perplexity, and autonomous browsing tools are researching, comparing, and taking action on behalf of users. If your site confuses them - unclear structure, missing semantics, ambiguous navigation - they'll struggle to complete tasks or recommend you at all.

I bridge both worlds. I make sites fast and intuitive for people, and clear and navigable for the AI agents working alongside them.

What I can help you with:

  • Technical website optimisation - I audit the foundations of your site - performance, accessibility, and semantic structure - and fix what's blocking conversions for humans and usability for AI agents. You get a prioritised roadmap and hands-on implementation.

Since 2021, I've hosted the No Hacks podcast, where I interview industry leaders about building better digital products. It's become a go-to resource for practitioners who want practical insights, not theory.

Outside of work, I also run, a lot. It keeps my head clear and the ideas moving.

Slobodan Manić running at Porto Marathon

Work Experience

Web Performance Tools, Inc.

2024–Present

Co-founder

No Hacks Podcast

2021–Present

Host

Maksimer

2023–2024

Growth Strategist

Maksimer

2018–2020

E-commerce CRO Strategist

Krokedil

2014–2018

Klarna Integration Specialist

Search Engine Journal

2013–2015

CTO

Freelance

2009–2013

Web Developer

Let's work together

Need a technical audit, a speaker for your event, or a guest for your podcast? Let's talk.