I shared an exciting look at how digital product development is being revolutionized by new tools, teams, and methodologies. Drawing from my experience building two digital products simultaneously, I showcased how rapid validation methods, distributed teams, and AI-powered workflows are transforming the industry. The talk cut through the hype to reveal which emerging practices are truly game-changing, while giving attendees actionable strategies to speed up development and make AI their ultimate product development partner.

I talked about how non-CRO people like developers, agency owners, and e-commerce business owners can start using conversion optimization to better understand the needs and anxieties of the people visiting and buying from their websites, and ultimately be able to provide them the experience that is most likely to lead to a conversion and better customer experience.

I discussed how to optimize WordPress sites from a front-end perspective, focusing on how users' devices process pages, common challenges, and tools for improvement. I covered optimization techniques, Core Web Vitals, and how to manage performance when dealing with multiple themes and plugins - all while keeping the focus on user experience rather than server-side performance.

A talk focused on WordPress front-end performance optimization, tailored for the Porto WordPress community. I shared practical techniques for improving Core Web Vitals, managing performance with multiple themes and plugins, and creating better user experiences through front-end optimizations.

I discussed my journey with No Hacks Podcast, from its pandemic origins as a networking tool to becoming a platform with nearly 200 episodes. I shared how I'm transitioning from pure interviews to showcasing my own expertise while maintaining authenticity. I explained my plans to incorporate solo episodes and narrative-driven content, use Podpacer to repurpose past interviews, and leverage Substack for community engagement. The conversation focused on how to evolve a podcast from relationship building to thought leadership while keeping the audience engaged.

I shared my experience launching and growing No Hacks Podcast during the pandemic, discussing how it evolved from a way to meet people into an international platform with nearly 200 episodes. I explained my approach to podcasting, including my two interview formats and the systems I've built to maintain consistency, drawing from my background in conversion rate optimization. I also shared insights about podcasting in a second language and the importance of embracing imperfection in content creation.

We discussed turning nerves into productive energy, the importance of building culture with real integrity (no shortcuts!), and why data should inform but never completely override your gut. We also emphasized the importance of old-school personal values in a world of AI-driven quick fixes, reminding us that nothing beats honesty and consistent effort when building a sustainable, founder-led venture.

I shared practical strategies for streamlining podcast production with AI and automation while maintaining authenticity. We discussed the importance of templating episode outlines, automating outreach and scheduling, and using tools like ChatGPT effectively. The conversation covered how to reduce production stress, boost growth, and maintain consistency, while emphasizing that assumptions can limit your show's potential.

I had a great time talking to Dave Campbell about Podpacer, my podcasting AI tool, how AI will impact the future of podcasting, and also about my podcasting journey with No Hacks Podcast.

I shared my journey as an entrepreneur and digital product builder, discussing my experience with No Hacks podcast and my approach to performance optimization and conversion rate optimization. The conversation covered my passion for knowledge sharing through conference speaking and podcast interviews, focusing on practical strategies for digital product development and marketing without shortcuts.

I shared my four-year journey interviewing experimentation experts and developing my approach to CRO and optimization. I discussed the essential traits of successful optimizers, emphasizing how humbleness, empathy, and communication skills often outweigh technical expertise. I also explored how to build meaningful professional networks, apply experimentation principles to personal growth, and navigate workplace challenges. The conversation highlighted why embracing failure and maintaining childhood curiosity are crucial for continuous improvement and success.

A candid discussion about identifying fraudulent practices in Conversion Rate Optimization. We explore process-focused methodologies, how to critically evaluate case studies, and why proper research should take precedence over flashy results. This episode provides valuable insights for anyone looking to distinguish legitimate CRO practices from deceptive schemes.

I shared my journey of combining WordPress expertise with performance optimization, drawing from 15 years of experience. I discussed how performance optimization impacts user experience and conversions, and why it's crucial to understand both front-end and backend performance. I also emphasized the importance of making informed choices about plugins and assets, and how proper optimization can lead to better website performance and user satisfaction.