I shared an exciting look at how digital product development is being revolutionized by new tools, teams, and methodologies. Drawing from my experience building two digital products simultaneously, I showcased how rapid validation methods, distributed teams, and AI-powered workflows are transforming the industry. The talk cut through the hype to reveal which emerging practices are truly game-changing, while giving attendees actionable strategies to speed up development and make AI their ultimate product development partner.

I talked about how non-CRO people like developers, agency owners, and e-commerce business owners can start using conversion optimization to better understand the needs and anxieties of the people visiting and buying from their websites, and ultimately be able to provide them the experience that is most likely to lead to a conversion and better customer experience.

I discussed how to optimize WordPress sites from a front-end perspective, focusing on how users' devices process pages, common challenges, and tools for improvement. I covered optimization techniques, Core Web Vitals, and how to manage performance when dealing with multiple themes and plugins - all while keeping the focus on user experience rather than server-side performance.

A talk focused on WordPress front-end performance optimization, tailored for the Porto WordPress community. I shared practical techniques for improving Core Web Vitals, managing performance with multiple themes and plugins, and creating better user experiences through front-end optimizations.

I shared my experience launching and growing No Hacks Podcast during the pandemic, discussing how it evolved from a way to meet people into an international platform with nearly 200 episodes. I explained my approach to podcasting, including my two interview formats and the systems I've built to maintain consistency, drawing from my background in conversion rate optimization. I also shared insights about podcasting in a second language and the importance of embracing imperfection in content creation.

We discussed turning nerves into productive energy, the importance of building culture with real integrity (no shortcuts!), and why data should inform but never completely override your gut. We also emphasized the importance of old-school personal values in a world of AI-driven quick fixes, reminding us that nothing beats honesty and consistent effort when building a sustainable, founder-led venture.

I had a great time talking to Dave Campbell about Podpacer, my podcasting AI tool, how AI will impact the future of podcasting, and also about my podcasting journey with No Hacks Podcast.

A deep dive into the essential traits of successful optimization specialists, exploring how humbleness, empathy, and the willingness to fail drive success in CRO and personal growth.

Famous Interviews is a series of interviews from all over the globe in a wide, wide range of topics from art, music, culture, podcasting, business, therapy, coaching, spirituality, love, relations...

A candid discussion about identifying fraudulent practices in Conversion Rate Optimization. We explore process-focused methodologies, how to critically evaluate case studies, and why proper research should take precedence over flashy results. This episode provides valuable insights for anyone looking to distinguish legitimate CRO practices from deceptive schemes.

I shared my journey of combining WordPress expertise with performance optimization, drawing from 15 years of experience. I discussed how performance optimization impacts user experience and conversions, and why it's crucial to understand both front-end and backend performance. I also emphasized the importance of making informed choices about plugins and assets, and how proper optimization can lead to better website performance and user satisfaction.