I'm Slobodan Manić.
Website optimisation consultant · Podcast host · Keynote speaker
Your website now has two audiences: the humans who visit it, and the AI agents that browse, evaluate, and act on their behalf.
AI agents aren't just recommending sites - they're using them. They're researching products, comparing options, and completing tasks for users. If your site is slow, inaccessible, or semantically confusing, these agents struggle to navigate it, misunderstand your content, or skip you entirely.
I make websites work for both. Fast and intuitive for humans. Clear and parseable for AI. With 15 years of engineering experience on projects involving brands like Instacart and Klarna, I fix the foundations that let both audiences accomplish what they came to do.
Learn About My Process
Why we'll do great work together
You’ll get a partner who plugs straight into your team and moves from insight to impact fast. Here’s what that looks like:
- Collaborative. We shape hypotheses and tests together, blending your product knowledge with my outside‑in perspective.
- Driven by real users. Analytics, heatmaps and interviews pinpoint where visitors stumble and why, so every fix targets real people, not vanity metrics.
- Action‑first. Ideas ship as experiments and production fixes, not slide decks. Momentum beats perfection.
- Revenue‑focused. Fixes are ranked by impact and effort so the biggest wins land first.
I've worked on projects involving teams at Instacart, Klarna, and Search Engine Journal. I'm a CXL-certified CRO specialist, WordPress Core Contributor, and host of the No Hacks podcast.
Slobodan is one of the leading professionals in conversion rate optimisation. His passion and his drive for excellence is unparalleled.
When it comes to increasing efficiency online, Slobodan's opinion is one that i truly trust and respect.
Services - I provide services that pay for themselves
I help product and marketing teams unlock more revenue by combining deep analytics, user behavior insights, and a technical performance audit. I find exactly where visitors drop off or your site slows them down, then we prioritize fixes, run clear tests, and implement what works.
Outcome: measurable lift in revenue per visitor within 90 days.
Fixing the Hidden Leaks
Most sites bleed revenue where nobody's looking, and many aren't ready for AI agents and LLMs that now browse, evaluate, and recommend sites at scale. In a 4-week Website Optimisation Sprint I surface the most critical leaks, craft human-centred fixes that also work for AI agents, and validate them with real user data.
Let's work together
Need a technical audit, a speaker for your event, or a guest for your podcast? Let's talk.