Speed. Accessibility. AI-Readiness. - Make Your Website Perform Today and Ready for Tomorrow

Your website should be your most powerful asset, not a source of technical debt.

I provide a systematic approach to move you from uncertainty to confidence.

We start with a technical audit to create a prioritized roadmap, then fix critical issues like slow performance, accessibility barriers, and lack of AI-readiness, and finally establish ongoing monitoring to ensure long-term stability.

Start Fixing Your Foundations

The Cost of Weak Foundations

When you neglect technical basics like accessibility, semantics, and speed, you aren't just hurting user experience. You are bleeding revenue and making your content invisible to the future of search.

  • Wasted Ad Spend: Marketing dollars evaporate when your site takes over 3 seconds to load. Low PageSpeed scores kill your ad Quality Score and drive up CPA.
  • AI Invisibility: Without semantic structure, your content is just unstructured noise. It is hard for AI agents (like ChatGPT or Perplexity) to read, and easy for them to ignore.
  • Legal & Market Risk: Inaccessible sites block 20% of users with disabilities and invite legal risk via non-WCAG compliance.

I will help you fix these issues with a clear roadmap and flexible execution options. I can write the code myself or guide your team.

A Predictable, 3-Phase Protocol for a Stronger, More Resilient Website

I don't sell open-ended hours or vague consulting. I deliver defined outcomes through a rigorous technical process to take your website from a point of friction to a powerful asset.

Technical Audit & Roadmap

I analyze your frontend architecture, Core Web Vitals, accessibility compliance, and AI-readiness. You get a detailed technical report listing every bottleneck in speed or machine-readability, along with a step-by-step specification on how to fix it.

Implementation

We execute the plan based on your internal resources. You have two options:

  • Option A: Direct Implementation. I refactor the code, fix the performance and accessibility issues, and optimise the semantic structure myself.
  • Option B: Technical Oversight. Your team works on the the code. I provide code reviews and validation to ensure the fixes meet performance and AI standards.

Monitoring & Maintenance

Performance and structure degrade over time without supervision. I continuously monitor your website to identify regressions in speed, accessibility, or machine-readability caused by plugin updates, content changes, or new feature deployments, so we can fix them before they become bigger problems.

Why This Approach Works - An Expert Partner at Every Step

This approach delivers results because it combines two key elements: the deep expertise of a seasoned professional and a strategic process designed for clarity and impact.

It's not just about what gets done, but who is doing it.

Grounded in Deep Expertise

  • Full-Stack Context: I bridge the gap between backend and frontend performance, UX, and technical requirements. I work with the entire system, not just the surface.
  • Standards-Based Development: I build semantic, clean code that works for humans today and is readable by AI agents tomorrow. This ensures your site is future-proof and ready for the next generation of users: AI agents.
  • WordPress Core Contributor: I don't just use the software. I wrote parts of the code it runs on. I bring 15+ years of engineering experience working with brands like Instacart and Klarna.

Built on Engineering Principles

  • Technical Prioritization. You get a roadmap based on engineering reality, not guesswork. I isolate the critical architectural fixes that drive speed and stability, so you stop wasting budget on cosmetic tweaks that don't move the needle.
  • Forensic Code Analysis. I see the technical debt your team is blind to. I look past the visual layer and into the source code to uncover the deep structural bottlenecks that generic audit tools miss.
  • Future-Proof Standards. I don't use shortcuts or hacks. I implement valid, semantic standards. This ensures your site remains fast for users, accessible to everyone, and readable for AI agents long after our engagement ends.

Ready to Get Started?

The first step for any engagement is a low-risk discovery & scoping session. This includes a personal preliminary review of your site, a 60-minute 1-on-1 strategy call, and a tangible plan with a custom proposal and a firm quote for the full Technical Website Audit. If you proceed, the fee (EUR150/USD175) is applied as a direct credit when you decide to move forward.