I write about web optimisation, AI agents, and the future of the web.
AI is becoming an uncontrollable truth layer that exposes the gap between what brands claim and what they actually are. When you can no longer manipulate the narrative, you must BE what you claim.
Read moreYour website needs to work for three audiences: human visitors, search engines, and AI systems. Glimpse is a free tool that audits all three with one click.
Read moreMost AI initiatives fail not because of the tech, but because of a flawed foundation. Learn why you need to prepare your website to serve both human customers and AI agents.
Read moreTechnical SEO and CRO have a new partner: Agent Experience Optimization (AXO). Discover why you must optimize your website for autonomous AI agents and how this new discipline is shaping the future of the web.
Read moreNeed a technical audit, a speaker for your event, or a guest for your podcast? Let's talk.
