About This Talk

In the closing keynote of Conversion Hotel 2025, I shared how websites need to be optimised for AI agents and what that means for the future of CRO. The keynote started as a story about a confused chimpanzee that kept escaping from the zoo, moved on to my love for the New York Knicks, and ended with Homer Simpson and Frankenstein's monster. In one word: Clarity is all you need. You had to be there!

Key Topics Discussed

• Why websites need to be optimised for AI agents
• What clarity means in the context of web design
• The future of CRO in an agent-driven world
• Practical steps for making sites AI-ready