About This Talk

I talked about how non-CRO people like developers, agency owners, and e-commerce business owners can start using conversion optimisation to better understand the needs and anxieties of the people visiting and buying from their websites, and ultimately be able to provide them the experience that is most likely to lead to a conversion and better customer experience.

Key Topics Discussed

• Getting started with conversion optimisation as a developer
• Understanding visitor needs and anxieties
• Creating experiences that lead to conversions
• Practical CRO tips for non-CRO professionals